About SmartMatta | Ethical Waste Management Company

Who is SmartMatta?

Smart stands for Sustainable, Measurable, Adaptable, Resourceful and Transformational.

It sits at the heart of who we are and how we think, act, and engage. It’s instilled in our culture of collaboration, cooperation, and innovation. It is our measure of success.

Thinking differently, pushing boundaries, and making better use of resources is our way. We make a difference to your business and our communities by making smart use of matter through:

Understanding your unique needs and finding solutions to reduce waste and create value.
Finding innovative ways to increase recycling and create more revenue out of your waste.
Providing safer treatment and disposal options to ensure you’re 100% compliant.

Helping you become more sustainable by educating the world on sustainability and environmental best practices
In-house research and deployment of technologies to help you use your waste as an energy source.
Collaborating with industry specialists to develop innovative, cutting-edge solutions and technologies to help your business grow.

Our Mission

To be the ethical waste management company who drives the world closer to zero waste to landfill through innovation and turning waste into value.

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Our Values:

At the core of our business we are: Ethical & Innovative

Our culture of customer-centricity and operational excellence enables us to find new, innovative ways to minimise waste while maximising productivity, profitability, and performance. And we do so while ensuring a high standard of ethics.

What is Re-Ethical?

When we first started in 1987, our brand was called AT Metal Trading. As time went on we built our brand on our passion to create a truly ethical waste management company and the three re’s:

Recycle • Renew • Reuse

So in 2003, we rebranded as Re-Ethical Environmental Re-engineering as we knew that the “re” was the future of waste management and this brand drove us to be even more innovative in our journey to reducing landfills.

We rebranded to SmartMatta in 2016, but the Re-Ethical values were still core to our business, now we have added the drive for sustainability too.

Meet the team

Bertie Lourens

CEO SmartMatta & WastePlan

June Matlala

Director: Social Sustainability

Leslie van Zyl

General Manager Western Cape & Eastern Cape

Gary Gosling

General Manager Gauteng

Rakash Suknunun

General Manager KZN

Mike Pienaar

Sustainability Manager

Virgil Bent

Transformation Manager

Rosanne Griffin

Sales KZN

Who is WastePlan?

In 2020, SmartMatta became a part of the WastePlan ecosystem. WastePlan is a waste management and recycling company whose mission has always been to get to zero waste to landfill, which aligns strongly with our goals and values.

We believe the partnership between WastePlan and SmartMatta is going to bring companies across South Africa even closer to zero waste and together we can offer you specialised services and help your business help change the world… for the better.

BEE and Compliance

SmartMatta is a B-BBEE Level 2 accredited company and a value-adding supplier.

We pride ourselves on operating with the highest standards of ethics and governance. Our entire approach is underpinned by living our values, our worldwide code of conduct, and adhering to international standards of safety, governance and risk management.

SmartMatta’s certified Integrated Management System includes ISO 9001, ISO 14001 and OSHAS 18001. We also ensure our services and solutions align with industry-specific compliance and regulatory requirements.